Strategic Company Analysis: Brand Identity, Market Positioning & Advertising Effectiveness
These case studies showcase my ability to identify core business challenges, evaluate advertising strategies, and propose actionable solutions rooted in brand alignment, consumer insight, and creative execution.
From Allbirds to Gillette to fictional firms like Advaark, I break down:
- Brand identity misalignment and financial risks
- Creative agency dynamics and campaign effectiveness
- Client-agency collaboration issues
- Strategic growth decisions without compromising core values
Each slide reflects real-world thinking—balancing bold strategy with practical next steps. This work demonstrates my strengths in critical analysis, storytelling, and marketing communication.
